Who can resist a Tastee Apple? Founded in 1974, Tastee Apple now controls over 70% of the category, selling to retailers like Walmart, Giant, HEB, Shoprite, etc. They are the biggest brand no one has ever heard of… Mind64’s job was to change that. We collaborated with Tastee Apple to create a cohesive blueprint, in order to bring these amazing caramel apples to mass-market through alternative channels. We designed episodic experiences that resonate with consumers and delivered actionable, authentic and valuable outcomes while building brand recognition with consumers.
- Business Consulting
- National Sales Representation
- Omni-Channel Retailing