Barnes & Noble College Book Stores speaks directly to over 6 million Gen Z students every day. Mind64 continues to help identify what students want from retailers and brands. From the in-store experience, product assortments to merchandise displays and signage, we see how they shop and know what they buy. Our strategy has fueled growth outside of book sales. A convenient retail experience can help provide balance and ease the stress of on-campus academic life. College students want to be able to shop for more than just textbooks and school supplies at their campus bookstore. Mind64 identified the opportunity for our represented clients to supply B&N with the latest apparel, beauty, security, electronics, snacks and trendy accessories.
- Branding
- Business Consulting
- Omni-Channel Retailing
- Product Development