Barnes & Noble

Barnes & Noble College Bookstores speak directly to over 6 million Gen-Z students every day. Mind64 continues to help identify what students want and need. From the in-store experience to product assortment, merchandise displays and signage, we see how they shop and know what they want to buy. Our strategy has fueled growth outside of book sales. A convenient retail experience can help provide balance and ease the stress of on-campus, academic life. College students want to be able to shop for more than just textbooks and school supplies at the campus bookstore. Mind64 identified opportunities to supply Barnes & Noble with the latest apparel, beauty, security, electronics, snacks, and trendy accessories.