Our in-house product development team has been involved in some of the most groundbreaking projects, across multiple categories at Macy’s. Our “trend trackers” help our clients recognize fashion and color trends, which increase “speed to market”, with the right styles and products. Armed with Mind64’s consumer-driven analytics, our clients learn what customers really want, before costly investments are made. Presenting the “right” product at the smartest price, we are able to keep Macy’s ahead of the curve, while yielding increases in sales and margins.