Spiice

We took an underperforming hot sauce and rebranded it, to create an entirely new category in the condiment market. The transformation from Scotty B’s Ghostly Garlic hot sauce to Spiice consisted of a full design suite of video and marketing services, that culminated with the retail launch of the world’s first hot sauce for pizza. Mind64 created a massive social following when our fleet of Fiat model 500s visited restaurants across the country, where our models got to “Spiice Your Slice”.

Through social, industry and consumer engagement tools, we were able to build a brand that was rapidly gaining shelf space at the expense of an international food consortium, who ultimately purchased the brand.