TASTEE APPLE
It has taken great pride
Who can resist a Tastee Apple? Founded in 1974, Tastee Apple now controls over 70% of the category, selling to retailers like Walmart, Giant, HEB, Shoprite, etc. They are the biggest brand no one has ever heard of… Mind64’s mission was to create a household brand. We collaborated with Tastee Apple to create a cohesive blueprint, to bring these amazing caramel apples to mass-market, through alternative channels. We designed episodic experiences that resonate with consumers and delivered actionable, authentic and valuable outcomes while building brand recognition with consumers.