In 2003, we launched a little-known, industrial brand of home safety products at televised retail. Mind64 created the home safety category for QVC. From emergency lighting, carbon monoxide detectors, natural gas detectors and smoke alarms, we increased our client’s brand awareness while saving lives. Introducing and educating the QVC demographic to home safety, we created a long-term business model that continues to this day. USI products can now be found in Home Depot and many national retailers.