USI

In 2003, we launched a little-known, industrial brand of home safety products at televised retail. Mind64 created the home safety category for QVC. From emergency lighting, carbon monoxide detectors, natural gas detectors and smoke alarms, we increased our client’s brand awareness while saving lives. Introducing and educating the QVC demographic to home safety, we created a long-term business model that brought USI products into Home Depot, Menards, Ace Hardware, Walmart and Amazon. Thanks to the efforts of Mind64, USI was acquired by California-based Feit Electric, a lighting and smart home manufacturer.

Quote: Lynne LeCher – EVP Omni-Channel Retail, Mind64

“As a QVC supplier with over 20 years in front of the camera and in the homes of 100’s of million viewers, I recognized a major white space opportunity. With the aging QVC demographic, home safety was becoming a major concern. The traditional QVC shopper needed to be educated about the dangers of smoke and carbon monoxide…I made it my mission to save lives while building a multi-million-dollar category.”