Mind 64

Williams Sonoma

Ideas & Inspiration For Real

Through innovation and authentic, targeted product development, Mind64 created a thriving national holiday business outside of the traditional culinary product assortment. Through “landscape audits”, our sales and design teams mined for white space opportunities and subsequently used a meticulous selection process to identify best-in-class products. Sales continue to exceed expectations, and we continue to build award-winning, high-impact programs that win consumers.

Our In Store Service Team (ISST) monitors performance for traffic, inventory, promotions, seasonal executions, store conditions, while conducting shopper interviews at Pottery Barn, West Elm and Williams Sonoma. We provide a “picture in time”, documenting what is happening at store level, which is paramount when analyzing POS data and promotional opportunities.