Zero Friction

Zero Friction is an industry-leading, global manufacturer of patented performance enhancing, professional golf products. Unless you were a “golf fanatic”, you would have never heard of the brand. Mind64 was tasked with creating a go-to-market strategy to introduce a game changing work glove, with a patented method for single sizing.  Mind64’s solution was to create a comprehensive but entertaining video, showing how one glove can fit on 100’s of different hands. The video served as a conversation starter with retailers, including QVC, Home Depot and Lowes… the future is still being written.