Based in Australia, Lock Jaw Ladder Grip is the manufacturer of a unique, patented ladder stabilizer, that can help prevent serious injuries. In order to introduce their brand in America, they required a marketing plan and brand story that would resonate with contractors, consumers and retailers. Their unique challenge was how to educate America on this life-saving product. Using Mind64’s go-to-market strategy, we secured national sales representation and continue to add new channels of distributon every week. At the 2020 International Roofing Show, Lock Jaw Ladder was the winner of “The Best New Tool”. The future is still being written…
- Branding
- Business Consulting
- Omni-Channel Retailing
- Product Development