Contrary to many beliefs, the all-American, Mom-and-Pop hardware store is alive and well. In the center of this competitive storm sits Ace, the “helpful place”, whose 5,000 locations walk a fine line between chain-store economics and small-town feel. Each Ace Hardware store is independently owned and operated. With “boots on the street”, Mind64 influences purchasing decisions at the dealer level. Providing support and new product launches help influence buying decisions at ACE Corporate.