Mind 64

Wayfair

Every Style, Every Home

Mind64 has been helping our clients navigate the world of e-commerce at Wayfair (formally CSN) since 2004. We created leading strategies and powerful ideas that allow our clients’ products to become unique at a retailer who promotes over 15 million SKUs. From product selection, positioning and logistics to onboarding, we’ve created seamless brand executions for our manufacturers. Our legacy of creativity allows us to tackle our clients’ needs and succeed in a modern media environment.

With Wayfair’s entrée into physical retail, our In Store Service Team (ISST) monitors performance, foot traffic, product execution, store conditions and inventory, while providing a “picture in time” of what is truly happening at store level, which is crucial when analyzing POS data, add spends and promotions.