Imagine Kit Homes is a world-wide manufacturer of ready-to-assemble homes, based in Australia. In order to grow their presence in America, they required a marketing plan and brand story that would resonate with Big Box retailers and consumers. Their unique challenge was how to educate America about the innovations that they are making in the home-building industry. Using Mind64’s proprietary process we launched IKH and the largest home improvement retailer in the world…The Home Depot.